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Sergio Giannone

Sergio Giannone

AI consultant & content engineer

Agentic content.

Built with you.

AI content systems your team owns and runs, built for marketing teams that already know what good looks like. Create more without losing the voice that made your work worth reading.

Agentic content.

Built with you.

AI content systems your team owns and runs, built for marketing teams that already know what good looks like. Create more without losing the voice that made your work worth reading.

Agentic content.

Built with you.

AI content systems your team owns and runs, built for marketing teams that already know what good looks like. Create more without losing the voice that made your work worth reading.

Work with me

Work with me

Work with me

Worked with:

Worked with:

  • Frasers
  • Sports Direct
  • Flannels
  • Graia
  • Applied AI Academy
  • Frasers
  • Sports Direct
  • Flannels
  • Graia
  • Applied AI Academy
  • Frasers
  • Sports Direct
  • Flannels
  • Graia
  • Applied AI Academy

The problem

AI doesn’t know

what your people know

The model needs specification. It needs context.
Process mapping and context engineering are prerequisites to any work you do with AI. More often than not, this knowledge lives in people’s heads or in scattered documents nobody knows where to find.

The model needs specification. It needs context.
Process mapping and context engineering are prerequisites to any work you do with AI. More often than not, this knowledge lives in people’s heads or in scattered documents nobody knows where to find.

The model needs specification. It needs context.
Process mapping and context engineering are prerequisites to any work you do with AI. More often than not, this knowledge lives in people’s heads or in scattered documents nobody knows where to find.

The outcome

Get a content system

that scales your voice

The AI assistants, agents and workflows your team uses every day, built on your foundations and your context.

The outcome

Get a content system

that scales your voice

The AI assistants, agents and workflows your team uses every day, built on your foundations and your context.

The outcome

Get a content system

that scales your voice

The AI assistants, agents and workflows your team uses every day, built on your foundations and your context.

Context

Assistants that know your business

Your positioning, your ICP, your voice and what good looks like, curated so any AI tool can use them.

Context

Assistants that know your business

Your positioning, your ICP, your voice and what good looks like, curated so any AI tool can use them.

Workflow

Agents that run the workflow

Brief, draft, check, publish. The whole process written down and running end to end.

Workflow

Agents that run the workflow

Brief, draft, check, publish. The whole process written down and running end to end.

Quality

Checks before anything ships

A human in the loop where it matters, and a system that learns from your feedback.

Quality

Checks before anything ships

A human in the loop where it matters, and a system that learns from your feedback.

Voice

The Voiceprint

Your brand and tone of voice guidelines written as clear rules that AI can easily follow.

Voice

The Voiceprint

Your brand and tone of voice guidelines written as clear rules that AI can easily follow.

Discover how

Discover how

Getting started

Walk before you run:

the Blueprint

Skip this part and all you get is AI slop.
In the first phase, I work with you to map out your content processes and curate the data that AI agents need. Only after this step, you can produce high quality content at scale.

Skip this part and all you get is AI slop.
In the first phase, I work with you to map out your content processes and curate the data that AI agents need. Only after this step, you can produce high quality content at scale.

Skip this part and all you get is AI slop.
In the first phase, I work with you to map out your content processes and curate the data that AI agents need. Only after this step, you can produce high quality content at scale.

Use cases

Content systems

built for your needs

From social content to landing pages, all the way through multi-channel systems.

Use cases

Content systems

built for your needs

From social content to landing pages, all the way through multi-channel systems.

Use cases

Content systems

built for your needs

From social content to landing pages, all the way through multi-channel systems.

SEO & GEO Content

Articles · Guides · How-tos

Articles · Guides · How-tos

Research, drafting and fact-checking in your voice, from brief to published piece, written for search and for AI answers.

Landing pages and product copy

Landing pages · Product pages · Category copy

Landing pages · Product pages · Category copy

Conversion copy at catalogue volume, held to the same voice rules as everything else.

Organic social media

Posts · Carousels

Posts · Carousels

Topic discovery, research and drafts for the feed your buyers read, with a human gate before anything goes out.

Distribution and repurposing

Article → post → email → deck

Article → post → email → deck

Multiply the power of your flagship content to reach wider audiences via different channels.

The multi-channel content system

All of the above, running together

All of the above, running together

A complex, multi-agent system that covers all stages of content creation and distribution. The ultimate shape of agentic content we will be working towards.

See the case studies

See the case studies

Work with me

Work with me

Fractional

A Fractional Head of Content

who builds the AI system

I can join your team two to three days a week, for six months or more.

Fractional

A Fractional Head of Content

who builds the AI system

I can join your team two to three days a week, for six months or more.

Fractional

A Fractional Head of Content

who builds the AI system

I can join your team two to three days a week, for six months or more.

Instead of handing you an editorial calendar, I build the AI content system your team needs to deliver it, and I stay until they can run it on their own.

It starts with a Blueprint and runs on the tools you already use, including stacks where IT has approved little beyond Microsoft.

How a fractional role works

How a fractional role works

  • OpenAI

  • Ahrefs

  • Copilot

  • Notion

  • HubSpot

  • Gemini

  • Anthropic

  • Semrush

  • AirOps

  • Profound

  • Slack

  • Zapier

  • Microsoft

  • n8n

  • OpenAI

  • Ahrefs

  • Copilot

  • Notion

  • HubSpot

  • Gemini

  • Anthropic

  • Semrush

  • AirOps

  • Profound

  • Slack

  • Zapier

  • Microsoft

  • n8n

  • Semrush

  • Zapier

  • Gemini

  • AirOps

  • Slack

  • OpenAI

  • Microsoft

  • Ahrefs

  • n8n

  • HubSpot

  • Profound

  • Notion

  • Copilot

  • Anthropic

  • Semrush

  • Zapier

  • Gemini

  • AirOps

  • Slack

  • OpenAI

  • Microsoft

  • Ahrefs

  • n8n

  • HubSpot

  • Profound

  • Notion

  • Copilot

  • Anthropic

Testimonials

What it’s like

to work with me

Testimonials

“Sergio is that rare consultant who gets both the writing and the engineering. In under two months he built our SEO content engine, including the tone-of-voice guide we’d never got round to writing. The first article it produced was so good our leadership team wanted sales collateral made from it. We’d budgeted phase two before phase one had wrapped.”
Sam OʼBrien
,
Former VP Marketing, Graia · Founder, Samostrat

Testimonials

“Sergio is that rare consultant who gets both the writing and the engineering. In under two months he built our SEO content engine, including the tone-of-voice guide we’d never got round to writing. The first article it produced was so good our leadership team wanted sales collateral made from it. We’d budgeted phase two before phase one had wrapped.”
Sam OʼBrien
,
Former VP Marketing, Graia · Founder, Samostrat

Testimonials

“Sergio is that rare consultant who gets both the writing and the engineering. In under two months he built our SEO content engine, including the tone-of-voice guide we’d never got round to writing. The first article it produced was so good our leadership team wanted sales collateral made from it. We’d budgeted phase two before phase one had wrapped.”
Sam OʼBrien
,
Former VP Marketing, Graia · Founder, Samostrat
Sergio Giannone
Sergio Giannone

About Sergio Giannone

15 years in content

at startups and global enterprises

I started as a writer, led content at major brands, then co-founded two startups. Today I’m a content engineer helping companies big and small transform the way they produce content with AI, at scale.

Certified Content Engineer
Certified Content Engineer

by

by

AirOps
AirOps
Microsoft Most Valuable Professional
Microsoft Most Valuable Professional

by

by

Microsoft
I teach AI to CMOs across industries
I teach AI to CMOs across industries

with

with

Applied AI Academy

Read my story

Read my story

Get in touch

Let's make AI your

competitive advantage.

Get in touch

Let's make AI

your competitive advantage.

Get in touch

Let's make AI your

competitive advantage.

Publish more of the content that brings in business, in less time per piece and in your own voice. One pipeline I advised on cut first-draft editing from four hours to 1 h 15.

Publish more of the content that brings in business, in less time per piece and in your own voice. One pipeline I advised on cut first-draft editing from four hours to 1 h 15.

Book a free intro call

Book a free intro call

See how engagements work

See how engagements work